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Investment & Site Criteria

Investment Outline
Sizzler Site Criteria


Investment Outline

Investment Steps:ESTIMATED AMOUNT (Note 1)
Initial Franchise Fee (Notes 2, 3, 4 And 5)$35,000
Architect Fees and Permits (Note 6)$25,000 - $75,000
Furniture, Fixtures and Equipment (Note 7)$430,000 - $460,000
Utility Deposits$5,000 - $10,000
Utility Hook-Up Fees (Note 8)$25,000 - $100,000
Opening Inventory$20,000 - $25,000
Insurance (premium for 1 year) (Note 9)$15,000 - $25,000
Signage (Note 10)$15,000 - $30,000
Liquor License (Note 11)$2,000 - $30,000
Advertising and Promotion$2,500 - $5,000
Training (Note 12)$35,000 - $45,000
Real Estate Deposits (Note 13)$22,500 - $45,000
Leasehold Improvements (Note 14)$80,000 - $600,000
Additional Funds and Misc. Costs (Note 15)$191,000 - $267,000
Smallwares$30,000 - $35,000
Total (When established in a Leasehold)$933,000 - $1,787,000
Optional: (Note 16)
Land Acquisition$500,000 - $1,000,000
Building and Construction Cost$725,000 - $870,000
Optional Total (Note 17)$2,078,000 - $3,057,000


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Sizzler Target Site Criteria



Site Criteria:

  • 5870 square foot prototype building (approximately 195 seats)

  • 1.25 to 1.5 acres depending on set-backs and building orientation

  • Minimum of 115 to 120 parking stalls

  • Target 30,000 cars per day, as a combination of primary (frontage) and secondary (cross street) roadway traffic with high visibility (strong preference for a cross street or "hard-corner", with visibility from both primary & secondary roadways via direct line of sight or signage)

  • Convenient ingress & egress (signalized intersection and/or right turn access to and from site or left turn access)

  • Minimum residential population of 30,000 within a 3-mile radius, 50,000 within a 5-mile radius and 100,000 within a 7-mile radius of site

  • Preferred day-time population of 20,000+ within 1-mile of site (key factor: accessibility to employment areas and close proximity to a mix of lunchtime specific restaurants such as fast casual concepts)

  • Availability and extent of exterior signage (building, monument, pole & freeway pole)

  • Ideal co-tenants and/or neighbors (within 1 to 2 miles): active mid price & discount retailers (Wal-Mart, Target, Kohl's - ideally situated on an out-parcel or pad of these discount retailers' shopping centers), limited service hotels, family attractions (theme parks etc.)

  • Building exterior to allow for Sizzler standard design and signage

  • Zoning to accommodate restaurant use and allow for liquor license (beer & wine)



General Demographics:

  • Household average income in the $50,000 range (variable depending on region/cost of living)

  • Competition, ideally less than 7 competitors per 1,000 HHs (households)

  • High distribution of HHs with children (more than 34%)

  • Population under the age of 18 years old (more than 25%)

  • Few senior citizens - population over the age of 65 years old (less than 11%)

  • Higher distribution of "Blue Collar" workers (more than 22%)

  • Lower distribution of "White Collar" workers (less than 61%)


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